A major characteristic of online shopping is the disconnection that exists between shoppers and any real people who can answer their questions or give answers to their questions in real time. However, thanks to live help, online shoppers can now have their questions answered and help offered. Because help through live chat is what online shoppers look forward to when shopping online, it becomes necessary that every online business has a live chat software on its site and there are a number of reasons why doing so important.
The convenience that live chat provides can not be ignored by online business owners. In addition to providing instant help and assistance in real time, online shoppers find dealing with a live person more convenient than dealing with call center personnel who can take minutes before offering help. Indeed, consumer studies undertaken by ATG Global Consumer Trend have established that online shoppers are more likely to return to shop from websites that offer live chat than sites without the same.
Operating an online business can at times be very expensive, which calls for the need for any online business owner to cut down on operation costs. The most effective way of achieving this is by making use of live chat software. It has indeed been proven that making use of live chat software cuts call center costs by as much as 35% by reducing interaction time. Furthermore, live chat enhances efficiency by making it possible for chat agents to handle several chats at the same time. This in effect eliminates the need of having more chat agents.
One thing that every business person strives to achieve is to make as make as many sales as possible. That is the only way a business can be self-sustaining with increased possibility of expanding. There is no doubt that live chat makes it possible for any online business owner to realize enhanced sales taking into account the fact that online shoppers have a live person who walks them through a sale in case of any questions or confusion. This in effect ensures that all that is in a shopper’s shopping cart proceeds to check out.
It is a fact that any business that needs to succeed need to remain above the completion and the best way for any online business to remain above the competition is to make use of live chat software. The fact that only shoppers to choose to shop from business websites that offer live chat means that only business websites that offer live chat are able to beat the competition.
Although that powerful in enhancing performance of any online business, installation of live chat software does not automatically yield positive results. Effective use of Live chat software requires well trained chat agents who are not only competent but also customer friendly. Chat agents must be knowledgeable about a business in order to serve existing and potential clients well. In addition, every online business owner must make use of analytics to determine what times online shoppers visit his/her business site to shop with the aim of capitalizing on the same.